GTM Leader & Operator
Most GTM leaders buy tools and hire consultants. I build the operating infrastructure — revenue intelligence systems, AI coaching platforms, customer education engines, and the data pipelines that connect them. Then I run GTM with them.
The GTM Operating System
A GTM motion breaks down when its parts don't talk to each other. I built an integrated suite — internally called the Titans — organized into four layers that span the full commercial lifecycle: from finding the right accounts to proving the value delivered.
Who should we target, and what do they actually need?
Structured prospect data and customer demand intelligence from real ticket and Jira activity — not guesswork, not vendor-packaged assumptions.
What should the GTM team do today?
A revenue intelligence cockpit that aggregates HubSpot, Jira, Slack, Sybill, calendars, and time-tracking into one prioritized operating view — with AI-generated summaries and deal critique.
How do sellers improve, and how do customers succeed?
An AI sales coaching platform for rep practice and real-call critique, backed by a full LMS and curriculum authoring system for customer education and certification.
How do we govern the systems and the team behind them?
A managed-service operations console for customer environment health and change control, an internal HRIS covering the full employee lifecycle, and evidence packages that prove what shipped and what it cost.
The Tools
Each system has a name, a job, and a clear owner. Together they form a closed loop — from identifying an account to proving the value delivered after the deal closes.
The GTM command center. Unifies CRM, support, calls, meetings, Slack, time-tracking, and workflow data into one cockpit with AI-powered priorities, deal critique, MEDDICC tracking, and forecast visibility.
Native SwiftUI mobile companion to Atlas. Account briefs, deal status, ticket alerts, and task management from the field — with offline queue and Apple Watch glance.
Customer-facing collaboration layer for strategic deals. Mutual action plans, persona-targeted content, stakeholder-specific materials, and engagement signals — without exposing internal GTM data.
AI sales roleplay and coaching platform. Reps practice live voice conversations with realistic buyer personas via ElevenLabs, receive scorecards across seven dimensions, and review coaching from real recorded calls.
Chrome extension that captures timestamped coaching notes from YouTube, Sybill, and Google Drive videos. Turns recorded calls into precise, shareable coaching assets.
Customer-facing LMS and documentation hub. Courses, quizzes, certificates, mind-map learning, gated docs, translation support, automated reminders, and secure file transfer — built lighter and cheaper than LearnDash.
Curriculum and knowledge authoring system. Course outlines, manuals, demo scripts, annotated screenshots, NotebookLM-ready study chunks, and competitive battlecards — the content factory behind Prometheus.
Jira-to-market-signal intelligence. Turns 600+ raw support and R&D tickets into a categorized map of customer demand, product pressure, integration needs, and recurring themes by account.
Prospect and account memory layer. ZoomInfo-style structured contact and company data — segmented by role, industry, company size, and geography — to feed outbound targeting and persona-specific campaigns.
Managed-service operations console. Fleet health scoring across five infrastructure pillars, risk-tiered change approval workflows, immutable audit logs, and cost optimization recommendations for customer environments.
Internal HRIS and ATS. Covers recruiting, AI-generated interview kits, structured feedback, performance reviews, goals, onboarding/offboarding checklists, pulse surveys, and HR audit logs.
How It Works Together
GTM is not linear. But every stage of the commercial motion needs a system — not a spreadsheet. Here's how the Titans connect end-to-end.
Mnemosyne
Identify target accounts and personas from structured prospect and company data.
Koios
Understand what those accounts and the market are actually asking for — from Jira signal, not assumption.
Atlas
Execute the daily GTM motion: prioritize accounts, manage deals, track customer health, prepare meetings, protect renewals.
Atlas Deal Rooms
Bring buyers into a structured collaboration space for strategic opportunities.
Socrates
Practice the hard conversations before they happen. Get coached on the real ones after they do.
Heracles → Prometheus
Author the product and competitive knowledge. Deliver it as courses, certificates, and gated documentation at scale.
Themis
Monitor and govern customer environments to support operational trust and managed-service delivery.
Athena
Hire, onboard, review, and support the team that runs the entire motion.
What I Believe
These aren't abstract principles. They're the decisions that drove every system I've built.
Revenue teams drown in signals. The job is prioritization.
Every rep has HubSpot, Jira, email, Slack, a calendar, and a call tool. None of it answers: what do I do today? Build systems that answer that question.
CRM truth and Jira reality are almost never the same.
A deal can look clean in HubSpot while a customer is drowning in support tickets. Connecting those views is not optional — it's the entire customer health story.
Sales coaching without specificity is wasted time.
Telling a rep "work on your discovery" helps no one. Timestamped critique tied to a specific moment in a recorded call is actionable. That's the difference between feedback and coaching.
Customer education is a GTM motion, not an afterthought.
Onboarding, certification, and product knowledge are directly correlated with renewal likelihood, expansion, and support cost. Education deserves its own infrastructure.
Build for the motion you have, not the platform you wish existed.
Off-the-shelf tools are built for the median customer. If your GTM motion is specific, your tooling should be too. Internal tools compound over time in ways vendor contracts don't.
Operational trust is a competitive advantage.
Customers who can see their environment health, get governed change control, and receive evidence packages at renewal are harder to churn. Operations is GTM.
Connect
I'm a GTM leader based in Phoenix, AZ. If you're thinking about revenue intelligence, sales enablement infrastructure, customer education systems, or what it looks like to actually build your GTM stack rather than buy it — I'm interested in the conversation.